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Interesting article, but more data might be needed before a conclusion can be drawn. Read the article here.
Excerpt:

From a carbon emissions point-of-view, is it better to buy products online or in a store? You probably guessed the former. And if so, you’re right, according to a study conducted by MindClick GSM, a sustainability consulting firm and released today by GigaOM Pro, a subscription based research and analysis service covering green IT (among other topics).
[...]
The researchers took these numbers and ran with them, calculating that the negative environmental impact of an in-store purchase made on Black Friday is 50 times that of an online purchase made on Cyber Monday. And in more general terms, it found that carbon emissions related to purchasing an item inside a store represents an increase of more than 15 times that of an online purchase.

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The inaugural report is located at http://www.usps.com/green/report/2008/welcome.htm. The Postal Service also has a page with more information about their green efforts at http://www.usps.com/green/welcome.htm

http://www.heinz.com/csr2009/
“This 2009 Corporate Social Responsibility Report details our Company’s performance and progress in Fiscal Years 2008 and 2009 in critically important areas ranging from corporate governance and ethics to environmental initiatives and our positive economic and social contributions.”

http://www.thecoca-colacompany.com/citizenship/index.html
“Live Positively is our commitment to make a positive difference in the world by redesigning the way we work and live so sustainability is part of everything we do.”

http://www.greenreportcard.org/
Provides sustainability profiles for colleges and universities in the U.S. and Canada.

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