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	<title>bizEthics.org &#187; Greenwashing</title>
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	<itunes:summary>Business Ethics, Corporate Social Responsibility, and Environmental Sustainability issues</itunes:summary>
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		<title>bizEthics.org &#187; Greenwashing</title>
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		<title>Johnson &amp; Johnson’s Sustainability Strategy Includes Avoiding Greenwashing - Triple Pundit - Nayelli Gonzalez</title>
		<link>http://www.bizethics.org/2009/11/johnson-johnson%e2%80%99s-sustainability-strategy-includes-avoiding-greenwashing/</link>
		<comments>http://www.bizethics.org/2009/11/johnson-johnson%e2%80%99s-sustainability-strategy-includes-avoiding-greenwashing/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 00:13:55 +0000</pubDate>
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				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Greenwashing]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://www.bizethics.org/?p=668</guid>
		<description><![CDATA[Read the article here. Excerpt: During the talk, Al Iannuzzi, Senior Director of J&#038;J’s Worldwide Environmental Health &#038; Safety unit, told a story of his early days as an environmentalist in the 1970s who believed that “corporations are evil.” He resisted working for big corporations until he read J&#038;J’s Credo–which upholds its responsibility to its [...]]]></description>
			<content:encoded><![CDATA[<p>Read the article <a href="http://www.triplepundit.com/2009/11/johnson-johnsons-sustainability-strategy-includes-avoiding-greenwashing/" target="_blank">here</a>.<br />
Excerpt:</p>
<blockquote><p>During the talk, Al Iannuzzi, Senior Director of J&#038;J’s Worldwide Environmental Health &#038; Safety unit, told a story of his early days as an environmentalist in the 1970s who believed that “corporations are evil.”  He resisted working for big corporations until he read J&#038;J’s Credo–which upholds its responsibility to its employees, the environment and communities–and found an interesting job within the company.  He’s been with J&#038;J now for nearly 30 years and wants everyone to know how J&#038;J is using business for good.</p>
<p>“If we’re not saying anything, people assume we’re not doing anything,” said Iannizzi.  So J&#038;J wants people to know what their doing–but they don’t want to greenwash, either.</p>
<p>Read <a href="http://www.triplepundit.com/2009/11/johnson-johnsons-sustainability-strategy-includes-avoiding-greenwashing/" target="_blank">more&#8230;</a></p></blockquote>
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