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Article Tag: Greenwashing
Nov
14
Johnson & Johnson’s Sustainability Strategy Includes Avoiding Greenwashing
Triple Pundit - Nayelli GonzalezTags: Greenwashing, Sustainability
Filed Under Articles | Leave a Comment
Read the article here.
Excerpt:
During the talk, Al Iannuzzi, Senior Director of J&J’s Worldwide Environmental Health & Safety unit, told a story of his early days as an environmentalist in the 1970s who believed that “corporations are evil.” He resisted working for big corporations until he read J&J’s Credo–which upholds its responsibility to its employees, the environment and communities–and found an interesting job within the company. He’s been with J&J now for nearly 30 years and wants everyone to know how J&J is using business for good.
“If we’re not saying anything, people assume we’re not doing anything,” said Iannizzi. So J&J wants people to know what their doing–but they don’t want to greenwash, either.
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