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Article Tag: Greenwashing
From the article:
If we were to look at the 12 leverage points described by Donella Meadows as the places to intervene in a system to try and change it, I believe we would find Monsanto at #12, the first step in the journey. Item 12 is Numbers. It is concerned with measuring and setting targets. Monsanto’s CSR report is full of numbers and targets, primarily aimed at increasing agricultural yield, which is the part of the problem they have been working on. But most experts who have studied world hunger as a system problem, say that poverty, inequality and distribution are the root causes. There is enough food being produced right now, to feed everyone, if we could just get it distributed. In fact, we produce 17% more calories per person today than we did 30 years ago, despite the increase in population. Why then, do we need to double production when the population is only growing by somewhere around 28%?
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During the talk, Al Iannuzzi, Senior Director of J&J’s Worldwide Environmental Health & Safety unit, told a story of his early days as an environmentalist in the 1970s who believed that “corporations are evil.” He resisted working for big corporations until he read J&J’s Credo–which upholds its responsibility to its employees, the environment and communities–and found an interesting job within the company. He’s been with J&J now for nearly 30 years and wants everyone to know how J&J is using business for good.
“If we’re not saying anything, people assume we’re not doing anything,” said Iannizzi. So J&J wants people to know what their doing–but they don’t want to greenwash, either.