B Corporations Attract Interest, Enthusiasm & Big Company Acquisitions

From the article:

One slice of the hybrid organization movement that seems to be pumping right along is comprised by “B Corporations,” for-profit entities deemed to meet public benefit standards of being socially responsible, often in terms of their dealings with communities and the environment. Companies assessed and certified by a nonprofit called B Lab can place a “B Corp” logo on their marketing materials. In addition to the private certification process overseen by B Lab, more than half of the states in the U.S. have adopted legislation to authorize “benefit corporations,” which may or may not overlap with certified B Corporations.

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