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Tonic, The Huffington Post
Katherine Gustafson
Read the article here.
Excerpt:

Think slavery is over? Think our children are safe? A courageous corporate campaign tells us all to think again.

Growing up during The Body Shop’s heyday, I rarely entered a shopping mall without seeing the cosmetics retailer’s familiar “No Animal Testing” signs. And no youthful spree was complete without bagging one of the mango shampoos or pomegranate body lotions that lined the shop’s walls like shining, aromatic jewels.

Back then, the company was one of few touting ethical consumerism; under the direction of co-founder Anita Roddick, The Body Shop pioneered the idea that businesses can do well by doing good. The concept gained so much traction that angry customers just about stampeded when in 2006 Roddick sold her share of the company to French cosmetic giant L’Oréal, not known for an animal-kindness stance. But Roddick saw the move as a pragmatic one that would take the gospel of socially responsible business to new horizons.

And indeed, two years after her death, the company is taking its advocacy work to a whole new level with the launch of the three-year “Stop Sex Trafficking of Children and Young People” campaign, kicked off eight weeks ago in partnership with the organization ECPAT International (End Child Prostitution, Child Pornography and Trafficking of Children for Sexual Purposes). The campaign aims to make sure that children’s rights are secure, and that governments are held accountable for their contributions toward that goal.

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